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Mr Viewmaster in Antiques & Collectibles Suppliers Directory

 

Viewers and reels. Invented in 1939 in Portland, Oregon by William Gruber with Harold Graves, president of Sawyers. Originally View-Master products were sold through a national network of 1,000 dealers, Following World War II, demand soared and Sawyers began marketing through department stores by repackaging its single reels into 3-reel packs. General Aniline and Film Corporation (GAF) purchased Sawyers, Inc. in 1966. It was GAF that introduced the Talking View-Masters as well as the View-Master projectors. The View-Master line subsequently sold in 1980 to Arnold Thaler, who also purchased Ideal Toys. TYCO then purchased View-Master Ideal, Inc. and then sold to Fisher-Price a subsidiary of Mattel, Inc., which is the current producer of View-Master products.

 

Website: http://geocities.com/mrviewmaster/viewpages/